« In adequacy with this image, you will invent an object, its brand, its visual identity and its history. »
This photography realized by Andreas Gursky reminded me of the olive oil. That is why I decided to decline it with several food oils. The colors and the harmony of the photo reminded me directly of this product and the separation of the water with the grass of the photography reminded me of the water and the olive oil which can not be mixed together.
The visual identity is refined while keeping in mind the feeling of serenity and calm released by the photo. I decided to choose olive oil, argan oil, coconut oil and hazelnut oil to decline on my packagings. There will be on the bottles and packaging small illustrations referring to their place of harvest in different countries. Each oil variation will have a logo and the overlay of all will form the Elixir logo to reinforce the identity. The logotypes were inspired by ancient symbols, which represent earth, water and sun because food oils are products of the earth, nourished by the sun. The presentation index of Elixir products allows to discover a little more the Universe of the brand.