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Creation of the visual identity and the graphic universe of a unisex clothing brand.
For the Graphic Universe, I was inspired by the colors and traditions of the Middle East especially in their clothes worn by men wear such as long tunics similar to dresses. The graphic lines of this brand are characterized by its elegance and purity while using lightweight and comfortable textiles where it feels good. The graphical identity also brings the notion of escape and travel diary.
The main value of this brand is the tolerance towards the Human beings where men and women are equal in the way they dress. They form only one gender.
© YANNICK – SWEN SS16 | YVES SAINT LAURENT