And if it was possible to create elixirs that would allow us to push our thinking and let go of our creativity?
After analyzing the creative processes and values of different artists, graphic designers and design studios that inspire me the most, I have created a sort of fictitious elixir, whose intake would allow us to boost our research and our creation to start any project.
These artists are : the photographer Elliott Erwit, the artist William Turner, the painter Juan Gris, the danish studio Hvass & Hannibal and finally, the famous graphic designer Jessica Hische.
That is why, the bottles named « Spontaneity, Light, Observation, Exploration and Motivation » inspired by the reflections of these artists, make up the perfect assets to start a project.
Each label of the bottles is implicitly inspired by the graphic world of these artists.